Fostering Talent in a Rapidly Expanding Advertising Agency
Wpromote Continues Rapid Growth, Focusing on Talent Retention
Wpromote, a California-based digital marketing agency, has solidified its position as one of the fastest-growing agencies in the ad industry. The company placed second on Adweek's 2021 Fastest Growing Agencies list, a testament to its remarkable growth over the past few years [1].
This growth has been accompanied by a significant increase in staffing levels, with Wpromote entering the fall of 2021 with 700 employees and reaching nearly 750 by the end of the year [2]. However, this rapid growth has brought about challenges, as many advertising agencies are struggling to maintain staffing levels.
Wpromote recognizes the importance of acquiring and retaining talent for its continued success. The agency has implemented strategies focused on recruiting, developing, nurturing, and retaining talented individuals from diverse backgrounds with various skills and perspectives [1]. This approach aims to attract and keep talent during the Great Resignation, a period of mass employee turnover.
The agency's emphasis on a culture that balances being large enough to provide resources and global opportunities, while small enough to offer personal investment in employee growth and autonomy, is a key factor in retaining employees [2]. Benefits such as healthcare, 401(k) matching, PTO, paid holidays, and parental leave contribute to retention by supporting employees' well-being and work-life balance [1].
Wpromote also positions itself as an innovative, challenger agency with a mission to transform the work experience. The agency aims to make workdays more engaging and fulfilling for employees and clients alike, which helps retain talent by creating a positive work environment [2].
Despite the challenges posed by the Great Resignation, Wpromote is striving to address these issues to ensure client satisfaction and continued growth. The agency aims to reach 1,000 employees by the end of 2022 [3].
References:
[1] Wpromote. (2021). Wpromote Named to Adweek's Fastest Growing Agencies List for Second Year in a Row. Retrieved from https://www.wpromote.com/blog/wpromote-adweek-fastest-growing-agencies-list-2021
[2] Wpromote. (2021). Wpromote Recognized as a Challenger Agency by Adweek. Retrieved from https://www.wpromote.com/blog/wpromote-adweek-challenger-agency-2021
[3] Wpromote. (2021). Wpromote Announces Plans to Double Employee Count by End of 2022. Retrieved from https://www.wpromote.com/blog/wpromote-to-double-employee-count-by-end-of-2022
Wpromote, in its efforts to maintain its growth in the ad industry, has been strategically focused on recruiting, developing, nurturing, and retaining talented individuals from diverse backgrounds, bringing in skills and perspectives essential for finance and business operations. By creating a positive and innovative work environment, Wpromote aims to attract and retain these individuals, while also addressing the challenges posed by the Great Resignation, in order to reach its goal of 1,000 employees by the end of 2022.
