Fostering achievements: Elena Oancea's blueprint for Goldbach Group expansion
Elena Oancea, Co-CEO of Goldbach Group, is revolutionizing a Romanian conglomerate of eight companies, each operating in sectors like retail park development, property management, and design. Her forward-thinking approach is blending innovation and sustainability, focusing on strategic growth and community development.
With her sights set on markets beyond Romania, Oancea is skilfully leading the group's expansion, particularly through the architectural and design division—K2 Design Lab. Ambitious plans involve doubling the division's revenue this year, fueled by international projects and strategic partnerships.**
In her home country, Oancea's vision emphasizes the development of retail parks under the K2 brand, specifically focusing on underserved areas. Her philosophy remains rooted in a long-term, sustainable growth strategy.
"We want to stay close to the communities we serve, maintain a long-term perspective, and grow in a responsible manner," she emphasizes, adding her commitment to inspiring local economic hubs.
Sustainability permeates throughout Goldbach Group's objectives, with Oancea envisioning the company as a driving force in fostering sustainable community development and enhancing Romania's commercial infrastructure.
When Oancea took the reins at Goldbach Group in October 2024, she brought along an entrepreneurial background in interior design.Τhe shift, she explains, represented an opportunity to unleash her ambition towards impactful projects.
"Drawn by Goldbach Group's dynamic culture and drive to make a difference, I saw a chance to apply my ability to identify seemingly unconnected elements and create cohesion," she asserts, highlighting her initial steps to foster unity within the conglomerate's diverse companies.
The group's impressive 30% growth in 2024 can be attributed to its success in sectors like green energy, real estate, retail, and logistics. Oancea's targets for the following period revolve around expanding in these high-potential directions, including the development of retail parks, the growth of photovoltaic power stations, and the international growth of the K2 Design Lab.
"We're not just building retail spaces; we're crafting local hubs tailored to each community's unique needs," she clarifies, explaining the K2 Design Lab's strategies for differentiating in competitive markets.
When it comes to small and medium-sized cities in Romania, Oancea and Goldbach Group are uniquely addressing their opportunities and challenges by developing modern infrastructure, partnering with local authorities, and revitalizing underused land.
To consolidate K2 Design Lab's position in local architecture and design, Oancea outlines her focus on holistic design solutions that prioritize both functionality and emotional well-being. By year's end, the goal is to double the division's revenue through national and international projects, reinforcing their connection to the global design market.
In pursuit of new markets, Goldbach Group is setting its sights on dynamic markets like Dubai, where they're currently working on several key projects. To succeed abroad, the team is developing agile teams and fostering strategic local partnerships.
As a transformational leader, Oancea emphasizes the importance of trust in her leadership philosophy, empowering the heads of each company within the group to innovate while adhering to a disciplined execution framework.
To ensure cohesion and strategic alignment among the diverse business units, Oancea nurtures a culture of collaboration and open communication, sharing resources and fostering cross-functional cooperation.
Sustainability is at the heart of Goldbach Group's objectives, driving local economic development, enhancing infrastructure, and fostering the green energy transition. Through its investment in retail parks, consultancy services, and renewable energy initiatives, Goldbach Group is leaving a lasting impact in Romania and beyond.
- Elena Oancea, the Co-CEO of Goldbach Group, is intent on expanding the group, particularly through the architectural and design division - K2 Design Lab.
- Oancea's philosophy emphasizes the development of retail parks under the K2 brand, focusing on underserved areas, inspired by a long-term, sustainable growth strategy.
- Sustainability permeates throughout Goldbach Group's objectives, with Oancea envisioning the company as a driving force in fostering sustainable community development and enhancing Romania's commercial infrastructure.
- When Oancea took the reins at Goldbach Group, she brought along an entrepreneurial background in interior design, seizing the opportunity to apply her ambition towards impactful projects.
- In pursuit of new markets, Goldbach Group is setting its sights on dynamic markets like Dubai, where they are working on several key projects, developing agile teams, and fostering strategic local partnerships.
