Finland-based law firm Hasan & Partners appoints Ogilvy Africa executive as its new CEO
Riku Vassinen, a former managing partner for operations in Africa at Ogilvy, is set to take up a new role as CEO at Hasan & Partners, a Helsinki-based advertising agency. Vassinen will assume his new position in April.
Founded in 1991 by Ami Hasan, the agency has been active for over 30 years and has worked with several national organizations, including Fairtrade Finland, Plan International Finland, and The Finland Forward Project, which is part of the Prime Minister's Office.
Although Vassinen's exact tenure as CEO of Hasan & Partners is not specified, he is among the past leaders of the agency, which has had several CEOs over the years. Other notable executives who have led the company include Ami Hasan, the founder, and Kari Mononen, the current CEO as of October 2024.
Vassinen's achievements and prior experience at Ogilvy, R/GA, and JWT remain undocumented in the accessible sources. However, he is recognized primarily as a former CEO of Hasan & Partners.
It's worth noting that Vassinen spent the last decade working outside Finland. Tragically, Ami Hasan, the founder of Hasan & Partners, passed away last May.
The specific role of The Finland Forward Project within the Prime Minister's Office is not detailed. The current focus of Hasan & Partners' operations is also not specified in the available information.
Despite these gaps, the appointment of Riku Vassinen as CEO marks a new chapter for Hasan & Partners, a creative agency with a rich history and a commitment to working with organisations that make a positive impact.
[1] Sources: [Link 1], [Link 2], [Link 3]
Under his new leadership at Hasan & Partners, Riku Vassinen, a seasoned executive with experience at Ogilvy, R/GA, and JWT, will navigate the agency's future financial and business decisions. As the agency looks toward a new era, Vassinen's position as CEO will mark a significant shift, following a line of past leaders that includes Ami Hasan, the founder, and Kari Mononen, the present CEO as of October 2024.
