Finances and Self: 'Launching a business enabled me to achieve financial autonomy'
Deepika Nahata, a commerce graduate and chartered accountant intern, has turned her family's savings into a thriving business empire in Dubai. WashOn Laundry, a family-owned business launched by Deepika, has grown to employ 100 people and is based in Dubai Investment Park.
Deepika's journey began when she and her co-founders decided to start the business without taking on loans. Raised as a saver, Deepika learned to separate her needs from her wants, a trait that has served her well in running the business for five years.
WashOn caters to individuals and businesses, offering laundry services to hotels, salons, and gyms, as well as additional services such as shoe cleaning, bag restoration, and cleaning of carpets, curtains, and sofas. The business has seen a significant increase in revenue, a testament to its success.
Deepika credits running the business for giving her financial independence and more autonomy in taking decisions on money matters. Previously, she and her co-founder had to seek their husbands' consent on important financial matters. However, with the growth of WashOn, they have gained financial independence and decision-making powers.
Deepika values spending quality time with her family as a luxury. She currently lives in Murooj Al Furjan with her husband, who is a software engineer, two sons aged 10 and 2, and her in-laws.
Looking to the future, Deepika's financial goal is to grow WashOn to a level where they can provide their services all over the UAE. Saving and reinvesting profits back into the laundry business have helped Deepika to enhance WashOn's way of working by updating equipment and expanding service offerings. The new equipment purchased for WashOn has been aimed at improving efficiencies and adding value to the laundry business.
While no specific mention of technology or app development related to WashOn Laundry was made, the industry trend between 2025 and 2035 shows that growth is generally driven by expanding multi-city franchises, sustainability-linked pricing, and cross-service integrations, especially in the MENA region. This aligns with WashOn’s aspirations to broaden its footprint while maintaining service quality.
In conclusion, WashOn Laundry’s current growth strategy centers on geographical expansion within the UAE and enhancing service offerings, underpinning success with consistent customer-centric operations and family business values.
- Deepika's thriving business empire in Dubai, WashOn Laundry, has grown to employ 100 people and offers services to individuals, businesses, and various establishments like hotels, salons, and gyms.
- Deepika learned to separate her needs from her wants while raising as a saver, a trait that has been instrumental in her successful management of WashOn for five years.
- The growth of WashOn has given Deepika financial independence, allowing her to take decisions on money matters without needing her husband's consent, a freedom she values.
- Looking ahead, Deepika aims to grow WashOn to provide services all over the UAE, using profits to update equipment and expand service offerings.
- The future growth of WashOn is expected to be driven by expanding multi-city franchises, sustainability-linked pricing, and cross-service integrations, particularly within the MENA region, aligning with WashOn’s aspirations to increase its footprint while maintaining service quality.
