Ex-MDC Official Michael Bassik Initiates All-Encompassing Performance Company, Optimal
Did you hear about the bold move by former MDC Partners executive, Michael Bassik? He's cooked up a novel proposition in the digital marketing world with his new agency, Optimal. This badass performance agency is all about that full-funnel marketing approach that clients been clamoring for - a one-stop shop where agency teams truly grasp the complexities of various sectors.
So, what's the deal with Optimal? According to the news, it's built on the acquisition of Effective Spend by Optimad Media, and boasts a jaw-dropping array of performance-based marketing services. We're talking about the whole shebang - paid search and social, search engine optimization (SEO), programmatic advertising, connected TV (CTV), and Performance Creative [2].
But here's the kicker – Optimal isn't just some generic agency staffed with a team of jack-of-all-trades. Nah, man, Bassik went all out by hiring employees who have a deep understanding of multiple industries, like the political, healthcare, consumer, and more [2].
"I figured there was an opportunity to create a scaled digital performance marketing business that isn't just focused on the lower funnel, but on the full funnel," Bassik told Adweek. Essentially, he's going after the clients who want their marketing campaigns to start, grow, and thrive, not just generate some clicks and likes.
So, what does this mean for us, the savvy marketers out there? Well, Bassik's agency is set to deliver full-funnel marketing solutions by integrating these services into various sectors, from consumer to healthcare, public affairs, B2B, entertainment, and political sectors [2]. And let's not forget that serving a diverse client base, including heavy hitters like Barilla, Amazon, Microsoft, Bayer, and Starbucks, indicates a strong capability to cater to various industries and offer customized solutions [2].
In the end, Optimal's strategy is all about delivering integrated digital marketing solutions that drive purposeful growth for clients by linking them up with top-tier products, audiences, content, healthcare, and political engagement opportunities [2]. So, if you're looking to shake things up in your marketing world, keep your eyes peeled on what Optimal has in store for us.
Sources:
[1] Adweek. (n.d.). Michael Bassik Launches Performance Agency Optimal, Bringing Full-Funnel Marketing Services to Diverse Client Base. Retrieved June 13, 2023, from https://www.adweek.com/agencynewswire/ex-mdc-partners-michael-bassik-launches-performance-agency-optimal-bringing-full-funnel-marketing-services-to-diverse-client-base/
[2] Optimal (n.d.). Overview. Retrieved June 13, 2023, from https://optimalagency.com/
As a testament to the entrepreneurial spirit, former MDC Partners executive, Michael Bassik, has challenged the conventional norms in digital marketing by establishing Optimal, a performance agency specializing in full-funnel marketing services. This unique agency, strengthened by the acquisition of Effective Spend by Optimad Media, offers a comprehensive suite of integrated digital marketing solutions catering to various sectors, from consumer to healthcare, public affairs, B2B, entertainment, and political sectors.
