EveryMatrix's Strategies for Expansion Detailed on Our Site
EveryMatrix's Global Commercial Director, Ivan Rozic, sheds light on the company's growth trajectory, market strategies, and future plans within the online gambling industry.
Crucial Insights from EveryMatrix
In a recent interview, Rozic highlighted the company's strategy of harmonizing centralized and decentralized approaches for effective product development and client service. This unique methodology aims to unite focused expertise with seamless inter-product communication.
Rozic, previously the Head of Sales at OddsMatrix, now serving as EveryMatrix's Global Commercial Director, explained the advantage of his comprehensive perspective of the online gambling ecosystem. This vantage point allows him to lead conversations across various verticals effortlessly.
Adapting to Client Needs and Market Demands
EveryMatrix prioritizes personalization and innovation to cater to the evolving needs of the market. Collaborating closely with tier-one operators, the company integrates their insights into its product development process. Concurrently, it maintains dedicated Research and Development (R&D) departments for proactive innovation.
Rozic underscores the importance of understanding market regulations meticulously before entering a regulated market. This cautious approach has led to partnerships with renowned brands like Caesars, necessitating careful navigation of intricate processes and gradual trust-building.
Looking Ahead: Personalization and Expansion
Emphasizing personalization as a vital sector for growth, Rozic envisions a future revolution in user experience within the online gambling industry. EveryMatrix aims to lead this transformation, envisioning significant advancements by 2025-2026.
The company intends to elevate its casino platform and sportsbook to the top echelon across all sectors. Rozic also plans to extend EveryMatrix's reach in emerging markets like Latin America and Africa, while maintaining a judicious balance between growth and development capacity.
EveryMatrix's Forward Path
As the online gambling landscape evolves, EveryMatrix's approach, which combines innovation, market acumen, and client-focused development, positions it optimally for future challenges and opportunities in the global gambling industry.
[Enrichment Data Relevance: The enrichment data provides additional insights into the hybrid model EveryMatrix employs (balancing centralized and decentralized structures), the focus on delivering personalized experiences through advanced technology, and the company's strong presence in global markets through its partnerships with Tier 1 operators.]
[1] 'Benefits': The decentralized aspect enables specialized business units to deeply engage with specific matters, solving issues more efficiently than traditional layered management structures might[2] Partnerships: The company's ability to form partnerships with various operators and its involvement in industry events (like the Sports Betting Seminar) highlight its strategy for growth and market expansion[3] Advanced Technology: While specific details on personalization strategies are not provided, Ivan Rozic emphasizes the need for advanced technologies like AI to revitalize offerings and meet new generation expectations[4] Global Reach: EveryMatrix delivers iGaming software and services to global Tier 1 operators, indicating a strong presence in expanding into new and existing regulated markets
Within the scope of business and finance, EveryMatrix is leveraging a unique strategy of balancing centralized and decentralized approaches to foster effective product development and client service in the online gambling industry.
Looking ahead, EveryMatrix aims to revolutionize user experiences within the online gambling industry by 2025-2026, utilizing advanced technologies like AI for personalization and expanding into emerging markets such as Latin America and Africa.
