Establishment of Regional Headquarters by W Communications in Abu Dhabi
W Communications, one of the world's most awarded independent agencies, has made a long-term investment in the Middle East by launching a regional headquarters in Abu Dhabi. This move marks a significant expansion for the company, which already has offices in London, New York, Singapore, Riyadh, and now Abu Dhabi.
Warren Johnson, the founder and CEO of W Communications, expressed his admiration for the Middle East, calling it one of the most ambitious, dynamic, and creative regions in the world. He believes that the region's fast-evolving communications landscape requires a powerful, integrated platform, which is exactly what W Communications aims to provide.
The new office in Abu Dhabi will be led by Joanna Della-Ragione, the managing partner of W Communications GCC. Della-Ragione, a former journalist with over 15 years of experience spanning London and the Gulf, brings deep regional expertise and international credibility to W's Middle East expansion.
The regional office brings together three complementary brands: W GCC, Lotus Arabia, and Hello Franses!. W GCC, based in Abu Dhabi, delivers world-class creative services. Lotus Arabia, based in Riyadh, represents clients including Saudia and AROYA Cruises. Hello Franses!, W's celebrity and influencer division, has worked with global sport and entertainment properties like Formula 1, Formula E, and the Red Sea International Film Festival.
The expansion in the Middle East is part of W Communications' strategy of embedding in culture-led growth markets. By having both Riyadh and Abu Dhabi in their network, W Communications can partner with organizations across the region, combining global creative credibility with deep local cultural fluency.
Johnson stated that the establishment of Abu Dhabi as the GCC HQs is a serious investment in talent, creativity, and partnerships in markets shaping the global agenda. He further emphasized that the Middle East is one of the most important regions in the world, and W Communications is committed to being a significant player in its growth and development.
With this expansion, W Communications' presence in the Middle East includes Abu Dhabi, Riyadh, and other cities like Doha. The GCC hub consolidates W's presence in the region and reflects its strategy of embedding in culture-led growth markets. Della-Ragione stated that having both Riyadh and Abu Dhabi in W's network means they can partner with organizations across the region, combining global creative credibility with deep local cultural fluency.
In conclusion, W Communications' expansion in the Middle East is a testament to the region's growing importance in the global communications landscape. With its world-class creative services, deep regional expertise, and international credibility, W Communications is well-positioned to serve the region's fast-evolving communications needs.
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