Enhances Creative Management Team in Publicis Groupe Hong Kong through Promotions and New Appointments
Publicis Groupe Hong Kong Strengthens Creative Team
Publicis Groupe Hong Kong has announced several key appointments and promotions within its creative team, aiming to elevate its creative offering.
Stratos Efstathiou, an award-winning art director with a decade of experience as a Hong Kong resident, has been appointed as Head of Art at Publicis Groupe Hong Kong. Originally from Cape Town, Efstathiou brings a wealth of expertise to the table, with his work recognized at major industry platforms.
In another notable move, Halo Cheng has been promoted to Executive Creative Director. Cheng started her career as a copywriter at Leo Burnett Hong Kong in 2004 and over the years has crafted high-impact campaigns for global brands. Her contributions have been significant in shaping the agency's creative output, and she even represented Hong Kong on the Cannes Lions jury in 2024. Early in her career, Cheng won Gold at the Kam Fan Awards.
The new hires include Soenar Santoso, Kawa Wong, Ethan Chu, and Bernice Chin. Santoso, with over 12 years of experience in blending storytelling, technology, and collaboration across startups and global brands, has joined as a Creative Director. Wong, who entered the industry in 2020 and has worked across diverse categories, has been appointed as Associate Creative Director. Chu, known for delivering meaningful, thought-provoking campaigns for international brands, has joined as a Senior Copywriter. Chin, returning from Chicago with expertise in social media strategy, trend analysis, digital marketing, and culture-driven ideas, has been hired as a Copywriter.
Christopher Lee, Chief Creative Officer at Publicis Groupe Hong Kong, expressed excitement about the new leadership and senior hires. He is confident that the expanded roles of Cheng and Efstathiou, along with the new hires, will enable Publicis Groupe Hong Kong to push the boundaries of its creative offering.
João Braga, Global Executive Creative Director at Publicis Groupe Hong Kong, shares Lee's sentiments. Braga believes that the new team, which he refers to as "the nicest, most talented humans," will help the agency take its creative offerings to new heights.
The representatives for Hong Kong at the Cannes Young Lions in February 2023 are not specified in the provided search results. However, both Cheng and Wong have represented Hong Kong at previous Young Lions events.
Publicis Groupe Hong Kong has added four senior creatives to its roster, a move that underscores its commitment to delivering innovative and impactful creative solutions for its clients.
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