Encourage Increased Regular Orders by Transforming Your Shopify Store into a Custom Application
In the competitive world of e-commerce, retaining customers is key to business success. A strong Return Purchase Rate (RPR) is a valuable metric that quantifies the rate of customers who make a repeat purchase after their initial purchase.
A flourishing RPR can make a business more predictable, allowing for better planning of inventory, budget, and campaigns. According to industry benchmarks, the RPR for beauty, fashion, and food/CPG sectors ranges between 25-40%. However, for Shopify merchants, a high RPR can be achieved through strategic implementation of mobile app features.
Effective strategies to increase repeat purchases on Shopify using mobile apps include:
- Targeted popups: Mobile-optimized popup apps can be used to trigger personalized discounts or product recommendations based on browsing and purchase history. These popups, such as exit-intent or scroll-triggered, encourage visitors to complete purchases or return later.
- Points-based loyalty programs: Offering points for purchases that customers can redeem for discounts or exclusive items can foster repeat buying while increasing engagement. Reward systems can also grant points for referrals or social shares.
- Retargeting ads: Deploying ads targeting customers who previously showed interest but did not purchase can reduce cart abandonment and boost repeat traffic. Retargeting preserves brand visibility and can promote upsells or cross-sells to increase average order value.
- Mobile-optimized checkout: Enabling fast, seamless checkout with one-tap payment options like Shop Pay, and popular contactless methods, reduces friction for repeat buyers.
- Marketing automation and email campaigns: Automated, personalized email sequences triggered by purchase history or cart abandonment can drive repeat purchases through timely offers and reminders.
- Engaged subscriber lists: Building and nurturing a list of subscribers via mobile-friendly popups or opt-ins can promote new products, seasonal sales, and exclusive deals, encouraging customers to return.
By combining these strategies within mobile apps, user experience and conversion can be enhanced, thus strengthening customer loyalty and increasing repeat sales on Shopify.
However, a low RPR may indicate post-purchase engagement problems, a poor mobile experience, or the absence of strong reasons to come back. To identify repeat customers, Shopify Analytics can be used to filter returning customers, track behavioral signals such as recency, average order value, and order frequency, and create segmentation for VIP tiers, loyalty triggers, and custom push flows.
Furthermore, strategies like launching a mobile app, implementing personalized push notifications, offering app-only discounts, enabling reorder or buy again flows, offering loyalty programs, rewards, early access to product launches, bundle discounts, flash sales, and surprise gifts can also help drive repeat purchases.
Tools like Twinr can assist Shopify merchants in converting their stores into mobile apps, syncing with Shopify in real time, and using built-in tools for push segmentation, loyalty, in-app chat, analytics, and more. Monitoring and optimizing through app analytics can help improve Shopify mobile app retention strategy over time.
Following up post-purchase (in-app) can support trust and gain momentum, helping to build emotional loyalty. Personalized Product Recommendations can increase repeat customers on Shopify and enhance discovery. Surveying customers inside the app can provide first-hand feedback and help to maximize repeat customers on Shopify.
Every additional purchase a customer makes improves the return on ad spend (ROAS). Offering subscriptions can transform one-off purchases into a recurring revenue. Establishing a VIP level can create emotional attachment and brand preference, increasing Shopify mobile app retention.
In conclusion, a strong RPR is essential for business success, and mobile apps offer numerous strategies to achieve this on Shopify. By implementing targeted popups, loyalty programs, retargeting ads, mobile-optimized checkout, marketing automation, engaged subscriber lists, personalized product recommendations, and post-purchase follow-ups, Shopify merchants can boost their RPR and retain customers effectively.
- To strengthen customer loyalty and increase repeat sales on Shopify, merchants can implement personalized push notifications offering app-only discounts, early access to product launches, and surprise gifts through tools like Twinr.
- By monitoring app analytics, Shopify merchants can optimize their mobile app retention strategy, identify repeat customers, and enhance user experience over time, thus improving the Return Purchase Rate (RPR) in the finance and retail industries.
