Dubai-based property company to finance London soccer club Chelsea until the conclusion of the current league campaign
Unleashing the New Shirt Sponsor for Chelsea
Chelsea FC is switching things up with a fresh sponsor for the remainder of the 2023-2024 season, welcoming Dubai-based real estate titan, Damac Properties, onto their shirts in an exciting partnership. The UAE brand graces the Stamford Bridge team's jerseys starting from their upcoming Europa Conference League match against Djurgarden in Sweden, onwards, though this agreement won't extend to the upcoming Club World Cup.
The deal marks the first time since 2024 when a partnership with Infinite Athlete concluded that a brand takes up the premier spot on Chelsea's jerseys. Rumors have circulated about a potential sponsor for the upcoming 2024-2025 season, but the information has yet to be confirmed.
Damac and Chelsea join forces to create a Chelsea-branded residence in Dubai, featuring more than 1,400 flats and club-branded amenities. Damac has already collaborated with noteworthy brands such as Trump, Paramount, Versace, and even Tiger Woods on golf courses.
Chelsea President Jason Gannon expressed his enthusiasm: "Damac is a global leader in luxury real estate, and we can't wait to bring a one-of-a-kind Chelsea FC residence to Dubai - enhancing our global profile."
Damac was launched by billionaire Hussain Sajwani in 2002 amidst the Dubai construction boom. Sajwani's net worth eclipses $10bn, and he made headlines this year for $20bn in data center investments in the United States alongside President Trump[Source].
The footballing action resumes for Chelsea on Sunday against Liverpool, with the Reds well on their way to securing the Premier League title.
- In the 2024-2025 season, Chelsea FC might bring another brand to their jerseys, as a potential sponsor remains unconfirmed.
- Damac Properties, a prominent name in the European real-estate market, will be spotted on Chelsea's jerseys for the remainder of the 2023-2024 season.
- Chelsea's positivity towards their new sponsor, Damac Properties, is not contained to just the upcoming matches as they plan to collaborate on a Chelsea-branded residence in Dubai.
- Damac Properties, an esteemed global player in the luxury real-estate sector, will finance and develop the said residence, which will feature over 1,400 flats and club-branded amenities.
- Initiatives such as these are part of Damac Properties' wide-reaching strategy to expand their brand and diversify their investments in sports, football, and real-estate.
- This unique partnership between Chelsea FC and Damac Properties is emphasized by the fact that Hussain Sajwani, the billionaire founder of Damac, has also brought prestigious names like Trump, Paramount, Versace, and Tiger Woods into his business ventures.
- The new sponsor deal comes as Chelsea strives to reclaim their glory in the Premier League and European leagues, with their next match set against Liverpool on Sunday.
