David Yurman appoints PHD as their global media agency responsible for managing media strategies and executions.
Rewritten Article:
David Yurman, the esteemed luxury jewelry brand, has concluded a four-month-long media review, conducted by ID Comms. This global review covered four major markets: the Americas (US and Canada), and Europe (France and the U.K.). As of now, David Yurman boasts 49 retail stores worldwide and is present at more than 300 authorized locations globally.
Rumor has it, the brand's advertising expenditure for 2024 is expected to range between $50 million and $60 million in total. According to COMvergence, David Yurman splashed out an impressive $35 million on US media last year.
PHD was able to win over the luxury retailer with their profound understanding of the brand and its audience, as per a statement shared with ADWEEK.
Lately, the company has been relying on social media and advertising placements as the primary channels for campaign distribution, as per recent campaigns and trends.
Although we don't have specific details about their 2024 strategy, a Mother's Day campaign in 2025, featuring Gabrielle Covers, suggests a focus on seasonal and thematic marketing. Moreover, the opening of a new flagship store in Miami's Design District in 2025, showcasing the brand's emphasis on art, architecture, and craftsmanship, might influence their marketing approach.
It's worth noting that while we don't have the specifics about the selected agencies or the media budget for David Yurman's advertising strategy in 2024 and 2023, more comprehensive insights may be available through direct consultations with the brand or industry reports.
The luxury jewelry brand, David Yurman, with a significant presence in multiple markets and a projected advertising expenditure of $50-$60 million in 2024, is expected to allocate a considerable portion of its budget towards social media and advertising placements, aligning with the current trends in campaign distribution. As the brand focuses on seasonal and thematic marketing, collaborations like the Mother's Day campaign featuring Gabrielle Covers and the opening of a new flagship store in Miami's Design District in 2025, emphasizing art, architecture, and craftsmanship, may influence their marketing strategy, shedding light on their approach towards lifestyle, fashion-and-beauty, and business sectors.
