Customization expands in Lids' portfolio with an upgraded retail store ambiance.
Hell's Bells! Customizing Your Domepiece, Man:
Dive into the brand-spankin'-new world of Lids, the globe-trotting sports apparel magician! Ever since they microwaved their ugly hat-making secrets, these uncles of customization have been transforming the way sports enthusiasts nationwide swag out.
For decades, Lids has been on a one-way ticket to Customization Town, transporting caps that cater to the unique tastes of teams and franchise fans alike. But their latest retail store incarnation takes customization to another level, and it's called the "Enhanced Custom Zone."
You asked for variety, and that's precisely what Lids delivered! This super-charged Custom Zone is the heartbeat of Lids' renewed focus on fashion headgear, solidifying their promise to let you express yourself through fresh and flamboyant dome adornments.
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Fox Business Digital paid a visit to Lids' revamped headquarters in the big apple, where they walked us through the intricacies of their interactive Build-A-Cap kiosks and their snazzy new hat-curving machine (which, by the way, is only available at some locations, for now).
"Customization ain't gonna take a powder anytime soon, and this store design is here to blast it to the moon," said Lids President Bob Durda in a statement. "Folks want their gear personalized, and this redesign puts more power in your hands to do just that - whether it's stitching, patching, or curving. This kickoff is just the beginning of our commitment to an exhilarating, customer-tailored experience, where every trip to the store is like a Yeezy drop!"
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The Build-A-Cap kiosks offer a money shot for customers to dip their toes in the world of custom hats or fully immerse themselves in the process, creating their own headwear masterpiece from scratch.
But customization isn't limited to traditional logos or team insignia - there's a smorgasbord of patches to choose from, ranging from tiny lightning bolts to massive American flags and other mind-melting designs. Different stores offer tailored patch options so folks can rep their local market in style.
But Lids is about more than hats, lets git it straight? Their "T-Shirt Wall" is a testament to that, showcasing an extensive collection of vintage-style tees for your favorite local teams - Yankees, Mets, and other hot-ticket franchises are on the slab. Plus, they've got superstars like Shohei Ohtani in rotation to keep your swag stocked.
And for the bean-sprouts, Lids rolled out a dedicated "Kids' Corner" to keep the little rippers stylin' and profilin'.
Catch a glimpse of this revamped retail store layout in 20 locations around the country, including NJ, Texas, California, Massachusetts, Georgia, Nevada and beyond. Lids is keeping a beady eye on consumer response, and more locations might pop up like mushrooms after a rainstorm depending on the feedback.
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Lids is all-in on the customization game and hopes to roll out more innovative features to level up their customization game by 2025.
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- Lids, the sports apparel company, has been transforming the way sports enthusiasts express themselves for decades.
- The Enhanced Custom Zone in Lids' latest retail stores takes customization to another level, focusing on fashion headgear.
- Fox Business Digital recently visited Lids' headquarters to learn about their interactive Build-A-Cap kiosks and hat-curving machine.
- Lids President Bob Durda stated that customization ain't gonna take a powder anytime soon, and the store design aims to blast it to the moon.
- The Build-A-Cap kiosks offer customers a unique opportunity to create their own headwear masterpiece, with a wide variety of patches available, ranging from sports logos to fashion-and-beauty symbols, racing flags, and more.
- Lids also sells a wide range of vintage-style T-shirts for various sports teams and even features superstars like Shohei Ohtani.
- In addition, Lids has a dedicated Kids' Corner to keep the little ones stylish and trendy.
Sports mentioned: baseball, basketball, football, golf, hockey, racing, tennisAdditional words: fashion-and-beauty, lifestyle, finance, retail, industry
