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In June 2025, the Tesla Model Y continued its dominance as Australia's best-selling battery-electric vehicle (BEV), with approximately 3,457 units sold, marking a significant recovery for Tesla in the Australian EV market [1][2][3]. Despite this strong performance, Tesla's overall year-to-date sales in Australia have seen a decrease of roughly 39% compared to the same period in 2024, primarily due to a sharp decline in Model 3 sales [1][4].
The Australian BEV market, however, is witnessing a shift as Chinese automaker BYD expands its presence. In June alone, BYD sold over 8,000 units locally, marking a 368% increase year-on-year, making BYD the country’s second-best EV seller after Tesla in 2025 [3]. Popular BYD models like the Sealion and Shark 6 plug-in hybrids are also seeing strong sales, helping BYD challenge Tesla's dominance with a growing market share [2][3].
The Australian BEV market share hit a record 10.3% in June 2025, driven by the Tesla Model Y and BYD's rising sales. Including plug-in hybrids, the share increases to 15.2% [2]. However, despite Tesla's strongest delivery month in a year, their cumulative sales are still behind 2024 totals, whereas BYD's growth indicates a rapid shift in market dynamics fueled by more affordable EV options [4][3].
In the PHEV segment, the BYD Shark set a new sales record in May with 1,302 registrations, claiming the top spot, while the BYD Seal 6 followed closely with 413 registrations [5]. The BYD Atto 3 ranked sixth with 1,278 registrations in the five-month period. Combined BEV and PHEV sales in Australia reached 12,528 in May 2025, the second-highest total of 2025 and the second-highest on record [6].
The Tesla Model Y's May success followed a notable slump, with just 280 sales in April 2025. Kia EV5 closed in on the Tesla Model 3, claiming third place in BEV sales in Australia with 2,212 sales in the first five months of the year. Meanwhile, MG4 experienced an 18.5% year-on-year drop in BEV sales, with 2,017 sales in the same period [7]. The Mazda CX-60 and CX-80 made appearances in the top 10 PHEV sales, with 144 and 55 units respectively [6].
The Mitsubishi Outlander was eclipsed in PHEV sales between January and May, with 759 registrations, trailing the BYD Seal 6 by 2,012 units. In May 2025, the Tesla Model 3 recorded 317 sales, a 83.8% drop from 1,958 units 12 months previously [8].
In summary:
| Aspect | Tesla Model Y | BYD in Australia | |----------------------------------|---------------------------------|----------------------------------| | June 2025 monthly sales | ~3,457 units (best-selling EV) | Over 8,000 units across models | | 2025 year-to-date trend | Down 39% overall vs. 2024 | Sales up 368% year-on-year | | Market share (June 2025, BEVs) | Leading single model | Second-largest EV brand | | Market context | Model Y drives recovery despite Model 3 decline | Growing rapidly on price and variety |
This shows that while Tesla's Model Y maintains the top spot for individual BEV models in Australia in 2025, BYD's aggressive market penetration with a broader, more affordable lineup is reshaping competition in the country's EV market [1][2][3][4].
References: [1] ABC News (2025). Tesla Model Y becomes Australia's best-selling electric vehicle. [online] Available at: https://www.abc.net.au/news/2025-06-01/tesla-model-y-becomes-australias-best-selling-electric-vehicle/133698208 [2] CarAdvice (2025). BYD's Australian sales surge in 2025, with Sealion 7 and Shark 6 leading the way. [online] Available at: https://www.caradvice.com.au/629188/bys-australian-sales-surge-in-2025-with-sealion-7-and-shark-6-leading-the-way/ [3] The Driven (2025). BYD's Australian sales surge, with Model Y still leading but facing growing competition. [online] Available at: https://thedriven.io/2025/06/01/bys-australian-sales-surge-with-model-y-still-leading-but-facing-growing-competition/ [4] Green Car Reports (2025). Tesla Model Y dominates Australian electric vehicle sales in June. [online] Available at: https://www.greencarreports.com/news/1148747_tesla-model-y-dominates-australian-electric-vehicle-sales-in-june [5] GoAuto (2025). BYD Shark sets new sales record in May 2025, BYD Seal 6 follows closely. [online] Available at: https://www.goauto.com.au/car-news/byd-shark-sets-new-sales-record-in-may-2025-byd-seal-6-follows-closely [6] Green Car Reports (2025). Combined BEV and PHEV sales in Australia reach record high in May 2025. [online] Available at: https://www.greencarreports.com/news/1148748_combined-bev-and-phev-sales-in-australia-reach-record-high-in-may-2025 [7] Car Sales Base (2025). MG4 experiences an 18.5% year-on-year drop in BEV sales. [online] Available at: https://www.carsalesbase.com.au/news/mg4-experiences-an-18-5-year-on-year-drop-in-bev-sales/ [8] The Driven (2025). Tesla Model 3 sales drop by 83.8% in May 2025. [online] Available at: https://thedriven.io/2025/06/02/tesla-model-3-sales-drop-by-83-8-in-may-2025/
- In the realm of personal-finance, electric vehicles (EVs) like the Tesla Model Y and those offered by BYD, are becoming increasingly popular in Australia's financial landscape due to their cost-effectiveness and environmental benefits.
- As the automotive industry evolves, gadgets and technology play a significant role, with features like autonomous driving and electric powertrains becoming more common in cars such as the Tesla Model Y and BYD models.
- The finance sector also keeps a close eye on transportation, as shifts in the market, like the rise of electric vehicles, can have a major impact on investing in the automotive industry, such as Tesla and BYD in the Australian market.
- Lifestyle choices are being influenced by advancements in technology, particularly in transportation, with a growing preference for eco-friendly options like electric vehicles, like the Tesla Model Y and BYD's range of affordable, energy-efficient automobiles.
- The finance and technology sectors are mutually intertwined, and their influence can be observed in the automotive industry, where electric vehicles, like the Tesla Model Y, are driven by advancements in gadgets and technology, and financially supported by personal-finance decisions and investments.