Closing the Racial Wealth Divide: R/GA's Make/Good Program Offers Assistance
In 2017, R/GA found itself lacking a solid corporate social responsibility (CSR) initiative. However, a change was brewing, thanks to the new art director, Bayyina Black. Her spark was lit during a town hall meeting, listening to the economic woes discussed by founder Bob Greenberg. This brought back memories of a Giving Trip she took with Toms Shoes, leading to an idea and a business proposition. This eventually ballooned into R/GA's Make / Good for Businesses – a pro bono program aimed at assisting entrepreneurs of color.
The journey, however, proved longer than Black anticipated. Upon reflecting on the lack of an existing CSR program at R/GA, she discovered it had been pushed to the back burner.
For those unacquainted, R/GA is a digital marketing behemoth recognized for its innovative marketing and design techniques. Yet, details about a specific "Make / Good for Businesses" program are scarce. Assuming this program focuses on providing digital marketing strategies and branding support to entrepreneurs of color, here's a potential snapshot:
A Possible Program Snapshot
- Objective: The purpose of such a program would likely be to offer pro bono digital marketing services, helping entrepreneurs of color build their businesses through strategic branding and marketing.
- Evolution: If established in 2017, this program may have been part of R/GA's broader initiative to champion diversity and inclusion in entrepreneurship. Offering services like branding consultations, website development, and marketing strategy sessions to startups is a plausible extension of their expertise.
- Background to De-prioritization: Prior to its introduction, factors like resource allocation, strategic priorities, or external drivers might have led to its initial de-prioritization. Establishing programs like these often demands significant investment and strategic alignment with the company's overall goals.
- Growth Opportunities: Nurturing entrepreneurs of color is crucial for business diversity and equity, aiming to tackle systemic challenges and bolster economic growth in underrepresented communities.
Of course, if "Make / Good for Businesses" refers to a specific program or initiative, more specific details would be needed to deliver a comprehensive history and rationale for any initial de-prioritization. Overall, R/GA's innovative marketing solutions would ensure that any pro bono initiatives continued to reflect their capabilities while focusing on backing diverse entrepreneurs.
In her quest for improving corporate social responsibility (CSR) at R/GA, Bayyina Black envisioned a pro bono program that would provide digital marketing strategies and branding support to entrepreneurs of color, aligning with the company's focus on business diversity and equity. However, the growth of this initiative – Make / Good for Businesses – meant navigating prioritization challenges in finance and resource allocation within the larger business structure of the digital marketing behemoth, R/GA.
