Client CEOs Should Directly Communicate with Agency Teams for Seamless Collaboration
Heyy there! Let's dive into the world of branding, as we discuss how Saatchi & Saatchi London played a significant role in EE's massive overhaul, christened "New EE."
In the bustling scene of October 2023, Saatchi's chief strategy officer, Richard Huntington, teamed up with a dedicated Publicis Groupe squad to help EE sketch out a transformation blueprint, a game-changer for the telecom giant. They swapped their spots with the legacy business BT to fly the flag as EE's leading consumer brand.
Marc Allera, the client CEO, was all in with this radical shift, renaming it boldly, and what a statement it made! The campaign that accompanied the launch was a powerhouse, emphasis on the everyday—gaming, working, and everything in between. And when it comes to rallying for the people, EE showed up like a boss!
However, peeling back the layers of this rebrand reveals a much deeper transformation—beyond mere marketing flair.
Now, if you're curious about the bigger picture, you might want to know that EE has a rich history of collaborating with agencies like Saatchi & Saatchi and Publicis Groupe for creative and strategic campaigns. But, the specific roles these powerhouses played in the "New EE" overhaul remain a bit of a hidden gem among the industry insider circles. To uncover those juicy details, we might need to dig up some additional sources, like the inside scoop on EE's recent agency partnerships.
Stay tuned for more updates—the EE-Saatchi-Publicis collab saga unfolds!
In the industry of finance and business, Saatchi & Saatchi London, along with Publicis Groupe, are expected to highlight their significant contributions to EE's transformation highlighted by the launch of the "New EE" campaign in October 2023. This collaboration will be a notable case study for marketing strategies in the telecom industry. Marc Allera, the CEO of EE, tapped into the expertise of these agencies for more than just marketing flair, aiming for a deeper transformation for his company. Unraveling the specific roles of Saatchi & Saatchi and Publicis Groupe in EE's overhaul remains a topic of interest among industry insiders, potentially providing valuable insights for future collaboration between finance, business, and the marketing world.
