Cirkul's Billion-Dollar Success: Flavored Water Bottles Boost Hydration
Cirkul, a billion-dollar company co-founded by former college athletes Garrett Waggoner and Andy Gay, has taken the water bottle market by storm. The company, valued at $1 billion in 2022, offers a unique product that infuses plain water with flavor, encouraging users to drink more water.
Waggoner and Gay came up with the idea while playing football at Dartmouth College. Frustrated with using powdered sports drink mixes in disposable water bottles, they envisioned a product that allows users to easily add and adjust the intensity of flavors in their water. Today, Cirkul offers over 150 flavors, with popular choices including 'Gateway Tea', 'Frosted Refreshers', and 'Inflow Energy'.
The founders advise aspiring business owners to believe in their ideas and trust their instincts. Despite the challenge of building a supply chain from scratch due to the product's novelty, Cirkul has grown significantly. In 2023, the company ran a Super Bowl commercial featuring Adam Devine, as reported by USA Today. Cirkul's customizable water bottles have proven successful, with customers drinking 96% more water compared to competing water bottles or beverages.
Cirkul's innovative approach to hydration has led to impressive growth, reaching a $1 billion valuation. With a wide range of flavors and a successful marketing campaign, the company continues to encourage healthier hydration habits among its users.
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