Chicago Bears Ink Deal with Penn Entertainment for New Revenue Streams and Fan Engagement
The Chicago Bears have inked a deal with Penn Entertainment, opening new revenue streams and fan engagement opportunities. This partnership, announced ahead of the Bears' September 8 season opener against the Minnesota Vikings, brings together the NFL franchise and Penn's two Chicagoland casinos and ESPN BET Sportsbook.
Penn Entertainment, through this deal, secures in-stadium signage, team intellectual property rights, and digital marketing avenues. The company's ESPN BET Sportsbook becomes the official sports betting partner of the Chicago Bears. This tie-up creates omnichannel marketing prospects for ESPN BET and Hollywood Casino brands.
Illinois' large sports betting market presents growth prospects for both parties. Penn Entertainment's Hollywood Casino Aurora and the new Hollywood Casino Joliet are now official casino partners of the Bears. Fans can expect in-game Hollywood Casino features, special promotions, and NFL season-themed experiences from Penn Entertainment.
The Chicago Bears and Penn Entertainment have formed a strategic partnership, with ESPN BET Sportsbook becoming the official sports betting partner. This deal brings new revenue streams and fan engagement opportunities for the Bears, while Penn Entertainment gains access to the large Illinois sports betting market. The partnership is set to enhance the fan experience, with special promotions and in-game features planned around the Bears' NFL season.
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