CEO of X steps down from position
Linda Yaccarino, an American entrepreneur and communications specialist, has announced her departure from X Corp., the digital platform formerly known as Twitter, after two years of leading the company under Elon Musk's ownership. However, as of now, the details of Yaccarino's future plans following this departure have not been publicly disclosed.
Yaccarino's tenure at X Corp. was marked by significant achievements. She oversaw a historic business transformation, prioritising user safety, particularly for children, and rebuilding trust with advertisers. One of her most notable collaborations was with the Biden administration's COVID-19 vaccine campaign, featuring Pope Francis.
Prior to her role at X Corp., Yaccarino served as the chair of the global advertising department at NBCUniversal's multimedia company. She also held the position of the chair of the board of directors of the Advertising Council in 2021.
In 2018, Yaccarino was appointed to the President's Council on Sports, Fitness, and Nutrition by the U.S. President. However, her time at X Corp. was not without controversy. Last year, it was reported that she fired the head of business operations, Joe Benarroch, due to his failure to notify clients of the platform's policy update.
Despite these challenges, Yaccarino remained resilient and continued to make strides in her role at X Corp. She expressed gratitude to Elon Musk, the platform's owner, for entrusting her with protecting free speech.
In April, Musk and former U.S. President Donald Trump agreed that it was "time to return to their own affairs". This development may have played a role in Yaccarino's decision to step down, though the exact reasons for her departure remain unclear.
The future of X Corp. under new leadership remains to be seen. The company, which RBC Group described as a digital town square and the most powerful cultural signal in the world, is currently facing challenges of its own. The Wall Street Journal reported that Tesla, owned by Elon Musk, is searching for a new CEO due to falling profits and stock prices.
As Yaccarino embarks on her next venture, the industry will undoubtedly watch with anticipation to see where her talents and expertise will take her next.
Yaccarino's acclaimed leadership at X Corp. was characterized by business transformations, focusing on user safety, rebuilding trust with advertisers, and fostering collaborations like the COVID-19 vaccine campaign with the Biden administration. With her departure, the finance world eagerly anticipates her future career moves in the realm of leadership and business.
