Businesses unite under the "Made for Germany" initiative, aiming to fortify Germany's global economic prominence in the future.
In July 2025, an alliance of 61 leading German and international companies, investors, and industry leaders launched the "Made for Germany" initiative to rejuvenate and future-proof the German economy [1][3][4]. This cross-sector coalition includes major players such as Deutsche Bank, Siemens, Allianz, Volkswagen, and prominent international firms like Nvidia, Blackrock, and Blackstone [1][2].
The centrepiece of the initiative is a commitment to invest €631 billion (~733 billion US dollars) in Germany’s economic growth by 2028 [1][3][4]. This sum includes planned and new capital investments, research and development expenditures, and contributions from international investors. A significant portion—amounting to three-digit billions—is earmarked for new investment projects, reflecting a major vote of confidence in Germany’s future [1][4].
The initiative aims to establish a structured, constructive dialogue between business, government, and society. Its members seek to be a key point of contact for the government, working together to define priorities, develop targeted measures, and implement reforms efficiently [1]. The focus areas are digitization, innovation, infrastructure, sustainability, and skilled labor.
The initiative was formally presented at the Federal Chancellery to Chancellor Friedrich Merz and Finance Minister Lars Klingbeil, signaling a strong joint commitment from both the private sector and the government to advance Germany’s economic prospects [3][4]. The members of the initiative, representing a broad range of industries, take responsibility and actively contribute their expertise and dedication to support political decision-makers in addressing these challenges.
By bringing together a "Who’s Who" of German and international business, the initiative sends a clear signal that both domestic and global investors see Germany as a location for future growth, not just past success [2]. The scale of the pledged investments—among the largest in decades—is intended to reverse recent trends of capital outflows and stagnation, projecting a message that "Germany is back" as a premier investment destination [2][4].
"Made for Germany" explicitly supports the government’s ongoing reform and investment program, viewing it as a vital step toward a future-oriented economic policy. The initiative is positioned to complement the work of traditional business associations by bringing together a broader, more diverse coalition of stakeholders [1].
Interested parties can find contact information for the initiators of the "Made for Germany" initiative on the official website. Mathias Döpfner and Alexander Geiser, co-initiators of the initiative, call for action to turn the momentum into real change and urge bold leadership and decisive action to strengthen Germany’s long-term competitiveness [1].
Sources: [1] https://www.made-for-germany.de/ [2] https://www.handelsblatt.com/politik/deutschland/made-for-germany-61-unternehmen-versprechen-milliarden-euro-investitionen-in-deutschland-19121320 [3] https://www.wirtschaftswoche.de/politik/made-for-germany-61-unternehmen-versprechen-milliarden-euro-investitionen-in-deutschland-19121320.html [4] https://www.faz.net/aktuell/wirtschaft/made-for-germany-61-unternehmen-versprechen-milliarden-euro-investitionen-in-deutschland-17044490.html [5] https://www.tagesschau.de/wirtschaft/made-for-germany-101.html
**Note:** The 2024 projections are based on the Institut der deutschen Wirtschaft (IW Köln) and Deutsche Bundesbank.
The initiative, backed by 61 leading companies, investors, and industry leaders, plans to invest €631 billion (~733 billion US dollars) by 2028, with a significant portion dedicated to new investment projects, signaling a strong vote of confidence in Germany's future business landscape. This collaborative effort, which includes major players like Deutsche Bank, Siemens, Allianz, and international firms such as Nvidia, Blackrock, and Blackstone, aims to amplify Germany's competitiveness by focusing on digitization, innovation, infrastructure, sustainability, and skilled labor.
