Business tycoon Mukesh Ambani extends global reach of Hamleys; chooses this Islamic nation over UAE, Qatar, and Saudi Arabia.
Unleashing the Magic of Play in Kuwait: Hamleys Makes a Grand Entrance
In an exciting move to captivate the Gulf Cooperation Council (GCC) region, the iconic Hamleys toy store—established way back in 1760 by William Hamley—has made its grand debut in Kuwait. This strategic expansion marks Hamleys' ninth foray in the GCC, embodying a relentless pursuit of growth following a robust presence in the UAE and Qatar.
A Kuwaiti fairytale: The Birth of Hamleys in The Avenues
Situated in the heart of Kuwait's most prized tourist destination—The Avenues, a colossal and revered lifestyle complex—the new Hamleys store promises an unforgettable experience for all. Sprawling over 1,170 square meters, this marvel houses over 10,000 toys from more than 100 iconic brands.
Key attractions of the store include a signature Hamleys Theatre and live demo area, conjuring a world brimming with enchantment and amusement for children of all ages. Additionally, the store boasts immersive experience zones that revolutionize traditional toy shopping, offering a captivating alternative to conventional retail experiences.
The Candylicious Touch: Beyond Toys
A visit to Hamleys in Kuwait is more than just a shopping excursion. Alongside children's favorites like LEGO, Barbie, Hot Wheels, Marvel, Build-a-Bear, Bandai, and Candylicious, the store unveils exciting new experiences, such as Hamleys' own high-energy RC racetrack, Ralleyz, and The Boutique, where youngsters can explore cosmetics, get their nails done, and create their own accessories.
Cementing the Bond: A Partnership built on Dreams
The expansion of Hamleys in Kuwait serves as a testament to the brand's strategic alliance with the Middle East Retail Group—its trusted partner in the region and a pioneer in introducing global icons to the Middle East. This dynamic collaboration has been the driving force behind Hamleys' regional growth and visibility, enabling the brand to traverse new horizons.
Creating Memories: Sumeet Yadav, CEO of Hamleys Global, shares his excitement
"We've coveted a presence in Kuwait for quite some time," shares Sumeet Yadav, CEO of Hamleys Global. "The Avenues marks a remarkable and thrilling milestone in our mission to spread joy and wonder across the region. This store is not merely a store opening; it's the beginning of a magical journey for families in Kuwait City. As we continue our expansion across the GCC, The Avenues provides the ideal stage for us to connect with more families and carry forward our quest to bring the magic of play to children everywhere."
In the GCC, Hamleys now holds nine stores, with a stronghold in the UAE and Qatar. The brand's entry into Kuwait heralds the beginning of a new era, brimming with anticipation and excitement for the wonderful world of Hamleys.
Sources:
- Al Bawaba, "Hamleys opens new store in Kuwait" (June 2, 2025).
- Khaleej Times, "Hamleys opens in Kuwait" (June 2, 2025).
- As Hamleys extends its footprint in the GCC, the iconic Indian toy store's entry into the Kuwaiti market symbolizes a significant move in the retail industry, demonstrating the brand's commitment to expanding its presence beyond India and the UAE.
- The strategic partnership between Hamleys and the Middle East Retail Group, a pioneer in introducing global brands to the Middle East, has been instrumental in financing the growth of the toy industry in the region, notably evident in the introduction of Bollywood merchandise in their stores.
- In an effort to provide a unique retail experience, Hamleys in Kuwait offers a seamless blend of traditional toys and modern businesses, including the introduction of exclusive financial services for their customers, making it a one-stop destination for families in the region.
