Business appointment announced: Patrick Alike named Business Development Manager for Africa at Endorphina.
Endorphina, a leading online gambling software provider, has announced the appointment of Patrick Alike as its Business Development Manager for Africa. Alike's mandate includes monitoring market trends, regulatory developments, and the competitive landscape at industry events, as well as supporting product localization and market entry efforts.
With over 15 years of experience in sales and business development within the iGaming sector across the African continent, Alike brings a wealth of knowledge and expertise to his new role. He has held several leadership positions, including Director of Sales at Supabet Nigeria, Business Development Manager Africa at Genius Sports, Regional Sales Manager at NSoft, Head of Business Development Africa at Pragmatic Play, and most recently, iGaming Consultant for Africa at Evolution.
Endorphina's growth strategy in the African online gambling market, particularly in South Africa, centres around strategic partnerships with leading local platforms. The company recently partnered with SunBet.co.za, South Africa’s premier online betting platform, to expand its presence in the region. This partnership allows Endorphina to make its portfolio of innovative slot games—including titles like Joker Stoker, Hell Hot 100, Big Brown, and The Emirate II—available to South African players, enhancing market penetration for both parties.
This approach reflects Endorphina's broader strategy of collaborating with reputable, well-established local operators to access new audiences while maintaining a high standard of player experience and safety. According to Zdenek Llosa, Senior Partnership Manager at Endorphina, the partnership with SunBet is a "pivotal step" in reaching and engaging new audiences in South Africa, highlighting their commitment to delivering memorable and rewarding gaming experiences.
In his new role, Alike will be responsible for spearheading such partnerships and business expansions across African markets. His position would typically include identifying growth opportunities, forging strategic alliances with local platforms, and tailoring Endorphina’s offerings to meet regional market needs. Alike looks forward to leveraging his experience to build strong partnerships and deliver innovative solutions.
Alike's role also involves informing the company's strategic decisions at industry events. He will represent Endorphina at key industry events and forge high-impact relationships to further the company's growth in the African market. Alike expressed his excitement about joining Endorphina and contributing to its growth across Africa.
This method aligns with Endorphina’s global approach to market expansion by partnering with established platforms to deliver its games to new audiences while ensuring compliance and player trust. With Alike at the helm, Endorphina is poised to make significant strides in the African online gambling market.
[1] Source: Endorphina Press Release, dated 1st January 2023.
- Endorphina's partnership with SunBet, South Africa’s premier online betting platform, is a significant step in leveraging online gaming market trends within Africa, as both parties enhance their market penetration.
- Alike, in his new role, will focus on forging strategic partnerships, identifying growth opportunities, and tailoring Endorphina’s offerings to meet regional industry needs, as part of the company's expansion strategy for online gaming across Africa.
- Alike's responsibilities extend to monitoring market trends, regulatory developments, and the competitive landscape at industry events, which will inform Finance decisions and enhance Endorphina's standing in the online gaming business within Africa.
