British meal subscription service expands with the acquisition of two local meal delivery brands, boosting operations under the banner of Saudi startup Calo.
Saudi Foodtech Startup Calo Expands into UK Market
In a strategic move to establish itself as a global leader in the foodtech industry, Calo, a foodtech startup headquartered in Saudi Arabia, has announced its expansion into the United Kingdom. This marks Calo's first international move outside of the Gulf Cooperation Council (GCC) region.
As part of its expansion strategy, Calo has acquired two local prepared meal delivery brands in the UK: Fresh Fitness Food and Detox Kitchen. The acquisition will enable Calo to broaden its customer base and accelerate its entry into international markets.
Fresh Fitness Food customers will be transitioned to Calo in May, while Detox Kitchen will be integrated earlier this month. This move supports Calo’s ambition to expand internationally beyond the Middle East.
Calo was founded in 2019 in Bahrain and has scaled its operations to Saudi Arabia, the United Arab Emirates, Kuwait, and Qatar. In 2024, the company delivered over 10 million meals, demonstrating its success in the GCC region.
The key strategy behind Calo's growth is its focus on personalized meal subscriptions powered by advanced nutritional algorithms. This approach has driven significant growth in the GCC region.
Caspar Rose, Calo's general manager for the UK, stated that the acquisition was "not just consolidation, it's an evolution." This expansion reflects a strategic and operational scaling of Calo beyond its GCC base into mature Western markets.
This move is a significant milestone for the company’s global ambitions and positions Calo as a serious player in the personalized meal delivery sector in the UK.
References
- Calo Expands into UK with Acquisition of Fresh Fitness Food and Detox Kitchen
- Calo Raises $25 Million in Series B Funding
- Calo Delivers Over 10 Million Meals in 2024
- Calo's UK Expansion Marks Its First International Move
- Floward Expands into Europe's Top Market
- Calo's entry into the UK market extends beyond the foodtech industry, as it also represents a foray into the business sector, particularly in the realm of personalized meal delivery.
- With the acquisition of Fresh Fitness Food and Detox Kitchen, Calo plans to leverage technology to revolutionize the food-and-drink landscape in the UK, aligning with global trends in lifestyle and investing.
- Alongside expansions in the United Kingdom, Calo continues to explore opportunities in technology, aiming to further advance its operations and become a leader in the foodtech industry on a global scale.
