Brands Should Embrace the Splendidness of Blackness as a Diversity, Equity, and Inclusion Strategy, According to Digitas at the NewFronts Event
At the 2022 NewFronts event, Digital agency Digitas showcased a new feature-length documentary focusing on diversity, equity, and inclusion (DEI) and minority-owned businesses. The documentary, titled "The Beauty of Blackness," was a collaboration between Sephora, Digitas, Vox Creative, Ventureland, and Epic Digital.
This presentation marked the debut of the documentary, which was not previously mentioned in the given context. The event, dedicated to DEI and minority-owned businesses, provided the perfect setting for Digitas to highlight the documentary as a guide for brands to deliver connected experiences through storytelling.
Interestingly, the production company involved in this partnership, Hello Sunshine, was also a part of a content partnership discussed during the 2021 NewFronts event. In 2021, Digitas and a panel of experts held a discussion about creating content together, rather than selling products directly.
Centering on thought leadership rather than selling has been a staple for Digitas for several years. This approach is evident in their 15th NewFronts presentation, where they focused on DEI and minority-owned businesses.
The 2021 event also featured a discussion about the partnership between Digitas and KitchenAid, with Hello Sunshine involved. However, the specific focus of Digitas' 15th NewFronts presentation regarding diversity, equity, and inclusion is not detailed in the provided information.
The 2022 NewFronts session was not only a venue for Digitas to showcase the new documentary but also a testament to their commitment to creating meaningful content that fosters connections and promotes understanding. The documentary, "The Beauty of Blackness," is expected to make a significant impact in the ongoing conversations about DEI and minority-owned businesses.
- The collaboration between Sephora, Digitas, Vox Creative, Ventureland, and Epic Digital on the documentary "The Beauty of Blackness" represents a strategic initiative for brands to deliver connected experiences through storytelling, particularly focusing on diversity, equity, and inclusion (DEI) and minority-owned businesses.
- Emerging as a guide for businesses in the fashion-and-beauty, lifestyle, and finance sectors, "The Beauty of Blackness" demonstrates Digitas' long-standing commitment to thought leadership and further cements their position as a pioneer in creating meaningful content that fosters diversity and inclusion.
