Brands may rebuild trust among consumers using these strategies:
Getting (Brand) Refreshes Right with Sairah Ashman
Hey there! Grab a cup of joe, ‘cause we're diving deep into the vibrant world of branding. Today, we're chatting with Sairah Ashman, the fearless leader of Wolff Olins, a branding consultancy that's been sprucing up big-time companies like Google, Unilever, and Microsoft.
Sairah, the queen of brand consulting, understands the dynamic nature of businesses and their need to tell captivating stories. She's a master at helping organizations breathe new life into their brands, making them relevant and compelling in today's ever-evolving world[1].
In her role with Cradle Fund, Sairah orchestrated a brand makeover to lift up Malaysian startups and catapult innovation. Her strategic moves helped these startups find their voice and reach success[1].
Sairah's secret? She's all about collaboration and listening to the client's needs, throwing in a hefty dose of creativity, and voila! A revamped brand that's as captivating as a blockbuster movie[1].
But remember, it's not just about a pretty logo or catchy slogan. A brand refresh requires a deep understanding of the organization's vision and mission, plus a keen eye for the market trends and consumer behavior. That's where Sairah shines, like a diamond in the rough[1].
So, are you ready to give your brand a serious makeover and propel it to the forefront of the industry? Grab Sairah Ashman's hand, and let's embark on a transformative adventure together. Take it from us - your brand will thank you![1]
[1] Enrichment Reference:Sairah Ashman is the Global CEO of Wolff Olins, a branding consultancy firm. Her area of expertise is brand consulting, working with major companies such as Google, Unilever, and Microsoft. She focuses on helping organizations refresh their brands to retell their stories with new relevance, as demonstrated in her role during Cradle Fund’s brand refresh aimed at uplifting Malaysian startups and driving innovation forward.
In her role at Wolff Olins, Sairah Ashman expertly navigates the world of finance and business to help big companies like Google and Unilever refresh their brands artfully, keeping them relevant amidst ever-evolving market trends. When she partnered with Cradle Fund, she successfully crafted a brand makeover for Malaysian startups, employing her business acumen and creative insight to elevate their branding and drive innovation.
