Brand Change: Klingel is transferred to Bader
In a significant move for the German mail-order and e-commerce industry, the family-owned company BADER from Pforzheim has announced the acquisition of local competitor Klingel. The deal, which is set to be finalised on February 1, 2024, is expected to bolster BADER's market position and expand its product offerings in the fashion and lifestyle segment.
Founded in 1929, BADER has established itself as a prominent player in the retail sector, distributing its own ranges including fashion, shoes, underwear, jewelry, health, home textiles, furniture, and household items. The acquisition of Klingel continues BADER's expansion course, as stated by Colin Bader, a representative from the company.
The Klingel Group, under the leadership of CEO Marcus Katholing and restructuring expert Stefan Warmuth, has entered into trusting negotiations with BADER. The sale includes the brand, customer addresses, and internet domains associated with Klingel. The Klingel team received great support from the shareholder family Kohm throughout this process.
The Klingel brand aligns well with BADER's target group that values excellent service and high quality. For Klingel, the acquisition offers access to larger resources, enhanced operational capabilities, and broader distribution channels. The Klingel Group will continue its operations after the sale of the Klingel brand.
This move comes after the group previously sold the "Mona" brand. The sale of Klingel was initially denied by the BADER management, but the reasons behind this acquisition remain undisclosed. The shareholder family Kohm of Klingel is pleased that the Klingel brand is preserved and remains anchored in the region.
The creditors' committee has approved the transaction, paving the way for a new era in the mail-order industry in Pforzheim. As both companies navigate the increasingly digital landscape of retail, the synergies between the companies are expected to improve competitive strength and leverage shared logistics, customer bases, and brand portfolios.
While the exact impact of this acquisition on both companies is yet to be seen, it is clear that this move represents a strategic step for BADER to consolidate its market position and expand its product offerings in the fashion and lifestyle segment.
With the acquisition of local competitor Klingel, BADER is set to strengthen its position in the retail industry and diversify its product offerings, extending its reach into the fashion and lifestyle segment. The sale includes Klingel's brand, customer base, and online domains, providing BADER with access to larger resources and enhanced operational capabilities.
