Boosted Business Volumes with Clients and Economy, Banking, Digitalization, and Education Advancements by 2024, as per BCR Group's Results
BGYRO: BCR Took Over 2024 by Storm
In a triumphant flurry of digital innovation, financial empowerment, and community engagement, BCR steered boldly through the 2024 waters. Here's a snapshot of BANCA COMPERCIALĂ ROMÂNĂ (BCR) in full gallop, leaving its mark on a wide-ranging landscape of financial growth and societal impact.
Taking the Lead in Business
BCR's customer loan stock flexed a 13.6% year-on-year surge, reaching new heights as of 30 September 2024. This tremendous leap was fueled by:
- Lending a Helping Hand: New loans totaling RON 15.6 billion made their way to households and microenterprises.
- Growth Spurt: Unsecured consumer loans (credit cards and overdrafts) gained a whopping 51.9% boost, while standard mortgage loans in local currency rose by 12.1%.
Corporate loans also found gainful ground, with RON 13.9 billion provided in 2024, ploughing 28% toward investment ventures. BCR made an impressive contribution of over RON 1 billion to the state budget, solidifying its role as a prime economic backbone.
Sustainable Growth and Development
BCR placed a strong focus on sustainable growth, committing a staggering RON 2.75 billion to sustainable corporate financing. Roughly 40% of this sum was allocated to renewable energy projects, cements BCR's reputation as frontrunner in such investments. The Casa Mea Natura green mortgage loan fund thrived, accounting for 69% of all new mortgage loans granted in 2024.
A Rapidly Expanding Digital Presence
BCR's commitment to digitalization was evident across its operations.
- Digitalization of the Mortgage Loan: BCR pioneered the digitalization of the mortgage loan process, making Romania's first bank to digitize the most complex retail lending product. Over 2,000 customers seized the opportunity and secured a mortgage loan directly through George.
- The Face of Banking: A staggering 2.53 million users dove headfirst into the George digital ecosystem, enjoying the convenience of internet and mobile banking. The number of active George app users soared by 16%.
- A Boost for Bill Payments: The launch of George Bills facilitated the activation of over 60,000 customers in just three months. With this service, users enjoy a flexible and efficient way to manage their bills.
A Strong, Supportive Presence in the Community
BCR continued to make its mark across the Romanian community, nurturing a variety of initiatives.
- ZBOR: BCR invested EUR 2 million into ZBOR, Romania's largest ecosystem for young people, fostering personal and professional development.
- We’re in this Together: In response to the floods in Galatî county, BCR invested EUR 200,000 in the Galatî Community Foundation, subsequently joining forces with BCR customers to ensure the resumption of education in affected areas.
- The New Beginning: BCR contributed EUR 200,000 to the renewal of Constanta State Theatre's Studio Hall, breathed new life into the Ivan Patzaichin Museum – Community Innovation Center, and welcomed over 18,000 visitors in its inaugural year.
Financial Education for All Ages
BCR's commitment to financial education shone brightly through programs such as Money School and Financial Coaching, collectively reaching over 1.8 million Romanians. In 2024 alone, over 1.6 million people participated in Money School trainings, while more than 1 million received a personalized financial plan through Financial Coaching.
Customer Engagement at Forefront
November saw the rollout of the nationwide "Alege bine pentru tine" campaign, a commercial offering that went on to attract over 150,000 new clients. This period of growth coincided with a doubling of personal loan, credit card, and savings account sales, as well as a significant surge in transferring salaries to BCR.
A Transformation in Banking and Beyond
In 2024, BCR showed no signs of slowing down. New partnerships were formed, innovative digital solutions developed, and investments made to ensure banking prowess and relevance now and in the future. BCR's unwavering dedication to community, education, and technological advancement charted a bright path toward continued growth and prosperity.
In the dynamic world of finance, BCR remains a forward-thinking, steady hand guiding us towards a stronger, more connected Romania, powered by digitalization and knowledge. Let's continue building together!
- BCR's impressive contribution of over RON 1 billion to the state budget showcases its significant role as a backbone in not just the banking and insurance sector, but also in the larger scope of the country's economy.
- The Casa Mea Natura green mortgage loan fund, which accounted for 69% of all new mortgage loans granted in 2024, underscores BCR's leadership in venture-capital, particularly in sustainable and renewable energy projects.
- BCR's digital transformation, exemplified by the digitalization of the mortgage loan process, demonstrates its prowess in fintech and its commitment to personal-finance efficiency.
- The launch of George Bills facilitated the activation of over 60,000 customers in just three months, highlighting BCR's impact on the real-estate and stock-market sectors as well.
- BCR's commitment to financial education, through programs like Money School and Financial Coaching, which reached over 1.8 million Romanians, solidifies its role as a pioneer in wealth-management and a champion for financial literacy.