BMWM has confirmed that they have yet to announce a successor to the M1 model.
In the world of luxury automobiles, the question of a BMW supercar has been a topic of much discussion. The recent sale of the 3.0 CSL and Skytop models, reportedly fetching around €750,000 and €500,000 respectively, has sparked renewed interest. However, it seems that the market's willingness to bear a seven-figure price for a BMW supercar is still an open question.
Given BMW's premium-but-not-exotic reputation, the idea of a supercar might seem out of place. Yet, dreams of a production BMW supercar have not been completely dismissed. BMW M division boss, Frank van Meel, and M Design chief, Oliver Heilmer, have explored the possibility. But, for now, it remains a dream.
The priorities for BMW M, according to van Meel, lie elsewhere. Electrification, volume M models, and platform consolidation are at the forefront. The need to maintain focus on their high-performance cars while dreaming about a super sports car seems to be a balancing act.
The idea of a modern version of the M1, a classic BMW supercar, doesn't seem to align well with the current push toward scalable platforms. Moreover, the pain of building the original M1 in the late '70s is still fresh in BMW's memory. A modern version would likely need an entirely bespoke chassis and body, which would require significant investment.
The production of a true BMW supercar, therefore, remains out of reach due to the need for a seven-figure price to be viable. This is a far cry from the more affordable M1 Hommage, unveiled by BMW in 2008, which remained a concept and did not become a production model.
Despite this, discussions about a modern M1-style model continue. However, it's not the immediate focus. Instead, BMW is planning a larger production run for the Speedtop coupe, but it doesn't quite achieve full supercar status.
The best supercars, after all, require low-volume, high-investment development cycles. This is something BMW M seems to be conscious of, as they navigate the complexities of the modern automotive industry.
In conclusion, while the dream of a BMW supercar persists, it seems the current focus lies elsewhere. The future of BMW M is one of electrification, volume production, and platform consolidation. Whether or not a supercar becomes a reality remains to be seen. But one thing is certain, BMW's commitment to performance and innovation is as strong as ever.
This report was brought to you by the discussions and confirmations from BMW M division boss, Frank van Meel, M Design chief, Oliver Heilmer, and BMW CEO, Oliver Zipse.
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