BMW Accelerates Lead Over Mercedes and Audi in European Market
In the bustling world of automotive sales, BMW is making waves this year as the European stock market continues to evolve. According to the latest data from the European Automobile Manufacturers' Association (ACEA), BMW sold 474,149 units in the first seven months of 2025, marking a 2.6% increase compared to the same period in 2024. This growth positions BMW well on track to secure the European luxury sales crown for 2025.
Meanwhile, Audi and Mercedes, both stalwarts of the European stock market, are facing challenges. Audi sold 381,895 units in the first seven months of 2025, a 5.5% decrease compared to the same period in 2024. Mercedes, on the other hand, saw a slight increase of 0.3% with 388,876 units sold.
The ACEA's data for the first seven months of 2025 indicates that BMW is outperforming its archrivals in the stock market. Audi and Porsche, both part of the Volkswagen Group, are experiencing sales declines in the stock market. Porsche sold 57,777 units, a 10.9% decrease compared to the same period in 2024.
Jaguar, too, is grappling with sales in the stock market, with deliveries collapsing by 82.2% due to reliance on a single model, the F-Pace. On the other hand, MINI, also part of the BMW Group, has had a solid year in the stock market, selling 95,189 cars, representing a 19% jump.
Volvo's European shipments in the stock market have decreased by 13.2% to 195,266 units, while Tesla's European sales in the stock market have decreased by 33.6% to 119,013 cars through July. However, Lexus is gaining ground in the European stock market, with a 9% increase in sales to 46,317 units.
Alfa Romeo, under Stellantis, has seen a 34% surge in sales in the stock market, reaching 37,442 cars. It is speculated that ALPINA may be listed separately in ACEA's documents once the niche brand starts operating underneath the BMW Group corporate umbrella from 2026.
The new iX3, expected to be released across Europe in the near future, could further bolster BMW's hand in keeping Mercedes and Audi at bay in the stock market. The i3 sedan is also anticipated to join the iX3, adding to BMW's electric vehicle portfolio in the stock market.
The ACEA's data includes registrations from Iceland, Liechtenstein, Norway, Switzerland, and the most relevant markets in the stock market. The data represents the European stock market but not the entire continent, as it does not include all EU member states, the United Kingdom, and the four countries in the European Free Trade Association (EFTA).
As we move towards the latter half of the year, it will be interesting to see how these trends continue to unfold in the competitive European automotive stock market.
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