Bank of America designates Christine Williams as the new president of Myrtle Beach.
Christine Williams Appointed President of Bank of America's Myrtle Beach Market
Christine Williams, a seasoned banker with over three decades of experience at Bank of America, has been named President of the bank's Myrtle Beach market. This significant appointment was announced by Brian Moynihan, Chair of the Board and Chief Executive Officer of Bank of America.
In her new role, Williams will be responsible for leading the Myrtle Beach market, connecting clients, teammates, and communities to the full resources of Bank of America. Her duties include driving integration across the bank’s eight lines of business, overseeing efforts to grow market share, and identifying opportunities to deepen client relationships.
Williams joined Bank of America in 1993 through its financial center management training program. Since then, she has held multiple roles, including Consumer Market Executive, Private Bank Client Advisor, and roles in vendor management and business support. Her career is marked by building deep relationships with teammates, clients, and the community to deliver responsible growth, a trait that has earned her praise from Moynihan for her leadership qualities.
Beyond her banking role, Williams is actively engaged in community service. She volunteers with organisations such as the Grand Strand Humane Society and Help 4 Kids / Backpack Buddies, demonstrating her commitment to community involvement alongside her professional achievements.
As President, Williams will aim to deliver the full breadth of Bank of America's capabilities to help local clients improve their financial lives while fostering local connections and growing the market share in Myrtle Beach. With her extensive experience and dedication to both her profession and community, Williams is well positioned to continue to grow Bank of America’s presence in Myrtle Beach.
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