Bank of America appoints Christine Williams as President of Myrtle Beach
Bank of America's Christine Williams Tapped to Lead Myrtle Beach Market
Christine Williams, a seasoned executive with over three decades of service at Bank of America, has been appointed as the President of the bank's Myrtle Beach market. This move is expected to bolster Bank of America's market share in the region.
Williams' career at Bank of America spans multiple roles and departments. She started in 1993 as part of the financial center management training program. Over the years, she has held various positions, including roles in consumer market, Private Bank client advisory, third party/vendor management, and business support[1][2]. Currently, she serves as the head of the Retail Banking business control executive at Bank of America[3].
In her new role as president, Williams will oversee the integration of Bank of America’s eight lines of business, drive local market share growth, and foster community and client relationships to broaden the bank’s impact[1][2][5]. This role positions her as the head of the market, connecting clients, teammates, and the community to Bank of America’s full franchise capabilities.
Williams' commitment to the community is evident through her volunteer work. She has been involved with the Grand Strand Humane Society and Help 4 Kids / Backpack Buddies, reflecting her dedication to helping local organisations[1][2].
Brian Moynihan, Chair of the Board and Chief Executive Officer of Bank of America, commented on Williams' appointment, praising her career-long relationships with teammates, clients, and the community[4]. Moynihan stated that Williams will deliver the full breadth of Bank of America's capabilities to help local clients improve their financial lives.
With her deep institutional experience and leadership within Bank of America, coupled with her meaningful community engagement, Williams is well-positioned to grow Bank of America's market share in Myrtle Beach. She will foster local connections and identify opportunities to grow and deepen client relationships[1][2][5].
In summary: - Career progression: Joined BofA in 1993; roles in financial center management, consumer market, Private Bank advisory, vendor management, business support; now President of Myrtle Beach market. - Executive role: President and head of Myrtle Beach market since 2025, overseeing multi-line business integration and market growth efforts. - Community involvement: Active volunteer with local charities (Grand Strand Humane Society, Help 4 Kids / Backpack Buddies).
This trajectory demonstrates both her deep institutional experience and leadership within Bank of America complemented by meaningful community engagement[1][2][5].
[1] - Bank of America Press Release [2] - American Banker Article [3] - Bank of America Leadership Page [4] - Bank of America Press Release [5] - Business Insider Article
- Christine Williams' career at Bank of America, spanning several departments and roles in finance, business, and banking-and-insurance, has prepared her to oversee the integration of the bank's eight lines of business in the Myrtle Beach market.
- In her new role as the head of the Myrtle Beach market, Williams will leverage her community connections and deep understanding of various industries to grow Bank of America's market share and deepen client relationships.
