Assistance Aiming to Assist Canadians in Building Home Ownership Gradually Per Purchase
In a move that aims to revolutionize the way people save for housing, Quarters – a Canadian financial technology firm based in Toronto – has launched a unique rewards program. Founded in 2024 by Romir Joshi, Jonathon Barbaro, and Tamur Shah, the organization behind Decoder.ca, this innovative platform is more than just a company, according to Joshi, it's a movement.
The Quarters rewards program departs from typical reward redemptions like flights and gift cards, instead encouraging consumers to save for housing. The CEO, Romir Joshi, states that "the way people live, spend, and save has changed," and Quarters is built for the new reality, turning everyday behavior into real housing progress.
By connecting credit or debit accounts to their platform, users can now earn 1% in additional rewards on purchases, in addition to regular credit card rewards. The fintech startup's rewards platform aims to make progress visible by tying daily life directly to housing affordability.
Quarters is not only helping residents save money for housing but is also working with local businesses to offer deals through the app. It remains unclear if these local businesses partnering with Quarters will offer unique deals or if they will be the same across all users.
The Quarters rewards program targets "a generation priced out of housing," providing a solution for those struggling to afford housing in today's market. The organization is also working with property managers to link renters and optimize operations, but it is unknown if the property managers partnering with Quarters will receive any incentives or benefits for linking renters to the platform.
In a world where housing affordability is a pressing issue, Quarters is making strides towards making housing more accessible. The company's vision is clear: to change the way people think about saving for housing and to empower a generation to take control of their financial future.
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