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Approach used in data analysis or research procedure

Self-conducted web survey from Sept. 18 to Oct. 10, 2024, utilized on a 1,391 dyads sample, forming the foundation for this report's analysis.

Web-based study carried out between September 18 and October 10, 2024, involving 1,391 couples...
Web-based study carried out between September 18 and October 10, 2024, involving 1,391 couples (dyads), who self-administered the survey questions.

Approach used in data analysis or research procedure

Check out our research breakdown:

  • Global Economic Outlook: Keep an eye on the projected global real GDP growth, hovering at 2.2% in 2025 and edging slightly up to 2.4% in 2026. Recent adjustments, however, have seen a slight downward revision in these forecasts.[2]
  • US-China Tariffs: Surprising developments: reductions in tariffs are cutting through expectations, potentially triggering a boost in growth figures.[2]
  • Purchasing Managers Index (PMI): The latest global composite PMI ticked down to 50.8 in April, hinting at a stall in growth dynamics.[2]
  • Gen Z and Millennials: Financial stability is paramount for Gen Z and millennials, with instability leading to dips in overall well-being.[1]
  • Work-Life Balance: Think beyond the bottom line – a focus on work-life balance and mental health is on the rise among younger generations.[1]
  • Global Health Gains: While positive progress is evident in a decrease in tobacco use and enhanced air quality, global health gains are seen slowing down, particularly in areas related to maternal and child health.[4]
  • Healthcare Challenges: Primary healthcare requires urgent investment, and a shortage of skilled workforce is a significant hurdle.[4]
  • Data Growth: Brace yourself for a digital deluge: the global data volume is estimated to swell to a whopping 181 zettabytes by 2025, powered by exploding IoT devices and the increasing uptake of AI technologies.[5]
  • AI Spending: Get ready for a surge in AI spending: the global investment is projected to top $337 billion by 2025, illustrating the growing popularity of AI in various industries.[5]

Social Concerns

  • Global Worries: Uncover the social and political concerns that continue to grip the mindsets of people worldwide. The Ipsos survey discloses the specific core issues changing with each region.[3]
  1. In the realm of social research, exploring the impact of immigration on economic conditions and finance, particularly concerning business opportunities and religion, remains an intriguing area for methodological investigation.
  2. For example, an in-depth study could analyze how immigration from countries with strong religious traditions might impact local business growth and overall economic stability within a host nation.
  3. Furthermore, such a study could delve into the effects of economic conditions on immigration patterns, potentially shedding light on how changing financial landscapes may influence demographic shifts and cultural diversity within societies.

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