AI and service-focused expansions in Monday.com's partner program announced on Monday.
Monday.com, the popular work operating system, has announced the expansion of its partner program with the introduction of new AI and Service specializations. This move comes after a year of revamping the ecosystem to align with the needs of its expanding partner network.
The Service specialization recognizes partners for their expertise in delivering Monday's Service product for various areas such as IT support, facilities, and HR requests. Partners who qualify for this specialization will benefit from recognition in the Partner Directory, focused enablement, product team access, lead prioritization, and further MDF opportunities. To qualify, partners must meet thresholds in large service deal sales, maintain dedicated service sales resources, and complete specific certification requirements.
The success of the Service specialization has been a significant factor in the introduction of the new AI specialization. This track targets partners at the forefront of AI consulting and implementation. Benefits for partners in the AI specialization include a public badge, enablement, AI product team access, lead prioritization, and additional market development funds (MDF). To qualify, partners must show performance in AI-related deals and strong AI implementation.
The CRM specialization, introduced last year, has seen strong adoption and growth since the revamp. Specialist Partners contributed 50% of channel CRM ARR in 2024. The number of CRM partner specialists has more than doubled year-over-year to 40, with notable partners including Workiflow, Carbonweb, Eligeo, and more. The success of the CRM specialization has highlighted the value of these tracks across Monday.com's partner ecosystem, leading to the introduction of the latest AI and Service additions.
The new frameworks aim to support Monday's ongoing evolution into a multi-product company, with AI now a key focus. For joint customers, specializations provide an easier way to identify and engage with partners based on verified expertise, vertical alignment, and consistent quality of delivery. The new AI and Service tracks offer partners an additional revenue stream, a clear path to differentiation, improved visibility, lead prioritization, and deeper engagement with the partner program.
Both product specializations will be awarded to partners during bi-annual Tiering windows in January and July, similar to the previous product specializations. However, it's worth noting that there is no specific public information available about which partners qualified for the Monday.com CRM Specialist Track in 2024; the search results do not provide details on the partners or their identities for this program.
In conclusion, Monday.com's expansion of its partner program with new AI and Service specializations is a strategic move to support its evolution into a multi-product company and to recognise and reward partners who excel in delivering its services and solutions. This move is expected to further strengthen the company's position in the market and provide additional value to its customers.
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