AGL Set to Bolster its Presence in the Construction Materials Industry, Aligning with its Ambition for Future Expansion in this Sector
Asian Granito India Limited (AGL) is setting its sights on expanding its presence in the building materials sector, with a goal of becoming a Rs 5,500 crore company by 2030. The company, known for its ceramic tiles, aims to strengthen its other business segments under the AGL brand, which already spans 36 product categories.
Diversifying Business Portfolio
To supplement its core tiles manufacturing business, AGL is broadening into various building materials. This diversification is a crucial pillar in achieving its revenue target of Rs 5,500 crore by 2030.
Boosting Brand-Driven Demand
AGL has signed Bollywood superstar Ranbir Kapoor as its brand ambassador and launched the "Premium Ka Pappa" campaign. The company expects this to boost brand-driven demand by at least 30%, helping enhance market penetration and customer loyalty. Additionally, the company has roped in actress Vaani Kapoor for its "Kya Baat Hain" campaign.
Scaling Production Capacity
From a modest beginning, AGL has grown its production capacity over 65 times and employs more than 6000 people currently, showing its investment in scaling operations to meet future demand.
Strong Financial Performance
In FY25, AGL reported consolidated net sales of Rs 1558.52 crore, indicating a substantial base from which to grow over the next five years. The company's EBITDA for FY25 stood at Rs. 75.72 crore (EBITDA Margin 4.90%) as against EBITDA of Rs. 50.98 crore (EBITDA Margin 3.60%) in FY24. Exports for FY25 were reported at Rs. 291 crore, a 19% Y-o-Y increase compared to export of Rs. 246 crore in FY24.
Market Expansion
AGL currently enjoys strong visibility in the Western and Southern regions of India and is expanding its market share in the North and East. The company operates 13 company-owned display centers and over 277 franchise showrooms across India. AGL's extensive marketing and distribution network includes 18,000 plus touchpoints in India, ensuring a pan-India distribution and retail presence, operating 80 exclusive display centers and over 277 franchise showrooms across major cities.
AGL's operations started with a small-scale production facility in Idar and have grown to include multiple large-scale production units. The company was acknowledged in the Vibrant Gujarat Summit 2015 for achieving phenomenal growth. With its multi-pronged strategy of market diversification, brand enhancement, and scaling production capacity, Asian Granito India Limited is well-positioned for significant future growth, aligned with its ambitious vision to reach Rs 5,500 crore by 2030.
[1] Asian Granito India Limited Press Release, [Date] [2] AGL Annual Report 2024-2025
- In order to cater to the expanding building materials sector and achieve its goals, Asian Granito India Limited (AGL) plans to not only grow its core ceramic tile manufacturing business but also diversify into various related industries.
- AGL has entered into strategic marketing initiatives, including recruiting Bollywood star Ranbir Kapoor as their brand ambassador and launching the "Premium Ka Pappa" campaign. The company anticipates these efforts will boost brand-driven demand by at least 30%, aiding in market penetration and customer loyalty enhancement.
- To meet future demand, AGL has steadily increased its production capacity by over 65 times and currently employs more than 6000 people. These impressive investments demonstrate the company's commitment to expanding its operations to support its growth objectives, including becoming a Rs 5,500 crore company by 2030.
