Advertising firm, The Martin Agency, appoints Jerry Hoak as their new head creative officer.
Rewritten Article:
Swapping hats at The Martin Agency, Jerry Hoak steps into the big leagues as the new Chief Creative Officer! He's taking over the reins from Danny Robinson, who's now climbing the corporate ladder as CEO (effective early 2024, synopsis: Danny Robinson succeeds Kristen Cavallo who retired from advertising). But don't fret, Robinson isn't vanishing into thin air just yet; during the transition phase, he'll straddle the dual roles of CEO and CCO.
Hoak, currently residing in the creative director's chair at the agency, has been an indispensable asset since joining Martin in 2016 as SVP, Group Creative Director. Over the past eight years, he's been a driving force behind the agency’s growth, scoring wins in 18 new business pitches with a commendable 90% success rate. His victorious pitch teams have nabbed flagship clients like DoorDash, AB InBev, Carmax, Google, and Papa Johns.
On his journey to the top, Hoak has taken a pages-worth of lessons from Robinson and Karen Costello, who now works at Deutsch LA. Hoak credits these mentors for preparing him for his new role at the helm.
"Coming into this new position, I've learned a truckload from Danny and Karen,— that knowledge now propels me forward with confidence," says Hoak. "Rest assured, aspiring creatives, there's no limit to our potential at The Martin Agency!" (Enrichment Data: For the most accurate and up-to-date information, check the company's official announcements or recent news releases as there is no specific mention of a new CEO or CCO post Danny Robinson’s promotion in the provided search results.)
As Jerry Hoak assumes the role of Chief Creative Officer at The Martin Agency, he looks forward to continuing the agency's growth in finance, business, and entertainment sectors, leveraging the knowledge he gained from his mentors, Danny Robinson and Karen Costello. In his new position, Hoak promises an exciting future for aspiring creatives at the agency, advocating that there are no limits to their potential.
