3XBA Collaborates with Moolah Kicks as Educational Sponsor for the 2025 Campaign
Moolah Kicks, a trailblazer in women's basketball performance footwear, has struck a deal with the 3XBA (3x3 Basketball Association) to empower and elevate the next generation of female basketball players. As part of this union, Moolah Kicks will sponsor a nationwide tour of 3XBA youth basketball sessions, where coaches will showcase the latest Moolah Kicks designs and share insights about the brand's mission to support women in sports. Attendees will learn about the special physiological advantages of shoes built for female athletes, along with the expanding influence of women's basketball on a global scale. The Moolah-backed 3XBA clinics and events will kick off in Spokane, WA, during the NCAA Women's Basketball Elite 8 from March 25-28, featuring an Athlete Panel, youth 3x3 clinics, and a coaches' workshop. Further events are planned in Charlotte, Las Vegas, and Dallas over the next six months.
Natalie White, Moolah's Founder, is thrilled about this partnership and their shared commitment to supporting women's basketball. "We admire 3XBA's ambition to foster a more inclusive and high-performing landscape for female basketball, particularly in the growing 3x3 format. Moolah's focus on both performance and comfort aligns perfectly with 3XBA's mission, and we're eager to aid in developing future 3x3 Olympians who will proudly represent Moolah Kicks."
The Moolah Kicks-3XBA Partnership
The Moolah Kicks-3XBA collaboration transcends footwear—it embodies a shared vision to strengthen and bolster the women's basketball arena, specifically emphasizing the 3x3 format. By merging their respective perspectives, Moolah, recognized for designing basketball sneakers tailored to women, and 3XBA, committed to empowering female athletes, can build a more vibrant and equally competitive landscape.
"Empowering women's basketball also means providing athletes with exceptional equipment," says White. "By collaborating on product development and opportunities, we can ensure that female hoopers have the right tools to excel and shine."
Did You Know?In 2022, the Moolah Kicks Playwear line was recognized by Forbes as a top athletic shoe startup.
The 3XBA Oasis
The 3XBA powerhouse was launched by visionary figureheads Alanna McDonald, Arlan Hamilton, and Holly Levow, who saw a significant void in the women's basketball landscape: limited opportunities beyond the 156 roster spots in the WNBA. By creating a platform for elite athletes, the 3XBA showcases unparalleled talent, broadens the sport's reach, and makes space for U.S. athletes to flourish.
"We pinpointed a significant deficiency in the U.S. women's basketball market: there were only 156 WNBA roster spots, and no true development league for talented NCAA women's basketball players," shares McDonald. "3XBA is here to bridge that gap by cultivating a pipeline of opportunities for odd-numbered athletes."
Former University of Tennessee standout Cierra Burdick, a top 3XBA player and member of the U.S. women's 3x3 Olympic team, explains the transformative impact 3XBA has on athletes: "I've witnessed firsthand how the league has transformed my development. Six of the top ten ranked American players in 2024 were 3XBA athletes, including myself. This league is paving the way for U.S. Olympic qualification, and I'm grateful to be part of such a trailblazing community."
The 3XBA-FIBA Symphony
Striking a chord with the global 3x3 pro tour, 3XBA's professional season follows the FIBA international 3x3 pro circuit, scheduled from May to September. This harmonious collaboration enables athletes to chase international acclaim while remaining rooted in domestic competition. Being aligned with the global 3x3 circuit allows American athletes to earn crucial points for their national teams, an essential component of Olympic qualification.
McDonald emphasizes the synergy between 3XBA and the FIBA international 3x3 pro circuit, saying, "It's vital that we integrate with the global 3x3 ecosystem so U.S. players can make their mark on the international stage. We're dedicated to empowering both domestic and international talent."
3XBA PRO Tour Schedule:
- May 2-4 | Phoenix, AZ | USA Basketball 3x3 National Championship
- May - September | International | FIBA 3x3 Women’s Series
- June 27-29 | Spokane, WA | 3XBA Spokane Pro 3x3 Tournament
- July 11-13 | Las Vegas, NV | 3XBA Vegas Pro 3x3 Tournament
- For more details on 3XBA's professional and youth tournament schedules, visit the official 3XBA website
Nurturing the Next Generation
3XBA's comprehensive youth development program focuses on cultivating the talent of the future. Coaches' clinics, talent showcases, and youth tournaments nurture young female athletes, giving them ample opportunities to dive into the world of basketball—particularly 3x3, which offers an accessible and engaging entry point.
"Our youth development mission is unwavering," says McDonald. "By investing in the future of young athletes, we can grow the sport's roots, ensuring that girls get the opportunities and resources they require to excel."
White underscores the importance of supporting youth initiatives, saying, "By partnering with programs like 3XBA's offerings, we're empowering aspiring basketball players with access to the training, exposure, and resources they need to shine. These young stars will carry the game forward and inspire future generations."
The 3XBA X-Factor
With the 2028 Los Angeles Olympics on the horizon, 3XBA is dedicated to redefining the U.S. 3x3 basketball landscape. Tackling player development and the sport's overall expansion, 3XBA ensures that athletes have access to the vital resources and opportunities they need to triumph not only on the court but also in their individual lives and communities.
"Our vision extends beyond competition," says McDonald. "We strive to create a competitive landscape where women can flourish at every stage—from youth basketball to the professional arena and onto the global sporting stage. Our mission is not just about building a league, but about establishing a supportive and empowering 3x3 basketball culture."
In the words of McDonald, "3XBA isn't just about competition—it's about nurturing and celebrating women at every stage of their basketball journeys, ensuring they conquer their challenges and emerge stronger than ever." By crafting a symphony of opportunities and resources, 3XBA is setting the stage for a powerful legacy of female basketball athletes.
- Moolah Kicks, known for their 'olympic basketball' footwear, will sponsor events during the 3XBA tour, showcasing their latest designs and discussing their mission to support women in sports.
- The Moolah Kicks-3XBA partnership aims to strengthen the women's basketball arena, with a focus on the growing 3x3 format, and provide female players with the right tools to excel.
- The WNBA's influence is expanding globally, and Moolah Kicks and 3XBA are set to kick off their collaboration in Spokane during the NCAA Women's Basketball Elite 8, featuring an Athlete Panel, youth 3x3 clinics, and a coaches' workshop.
- As part of their shared vision, Moolah Kicks and 3XBA will sponsor the 3XBA Pro Tour, enabling athletes to earn points for their national teams and chase international acclaim while remaining rooted in domestic competition.