24-hour operation extended at Umm Ramool Customer Service Centre by RTA
Dubai's Roads and Transport Authority (RTA) is set to transform its Customer Happiness Centres into smart, hybrid facilities by 2030, as part of its strategic plan aligned with Dubai's Vision 2030. This initiative forms part of a broader digital and AI-driven transformation aimed at enhancing urban mobility and user experience.
The RTA's strategic plan encompasses several key aspects, including the Artificial Intelligence Strategy 2030, which comprises 81 targeted projects aimed at improving urban mobility and customer service. The strategy harnesses AI, big data, and digital platforms to streamline operations and enhance service delivery.
The smart and hybrid Customer Happiness Centres will evolve to offer services both digitally and in person, minimising in-person interactions through digitisation and self-service models such as the Dubai Now app. This transformation aims to enhance convenience, efficiency, and customer satisfaction.
The RTA is also implementing advanced technologies like AI-driven chatbots, big data analytics, and smart parking to support more intelligent and seamless service interactions. These technologies form the backbone of the smart centres and contribute to improved governance and service delivery.
The transformation supports Dubai's Vision 2030 by enhancing people's happiness, driving a digital economy, and contributing to Dubai's goal of becoming the smartest city globally.
In a significant move, the RTA has extended the operating hours of the Umm Ramool Centre, aiming to offer a seamless, time-saving experience for customers. The Centre, which offers services such as driver and vehicle licensing, public transport services, NOL card transactions, investment services, traffic-related matters, and right-of-way services, is now open 24/7, including official holidays.
This initiative reflects the RTA's commitment to customer satisfaction and its dedication to integrating feedback and suggestions into service improvements. The extended hours and transformation of the Umm Ramool Centre are intended to offer customers a seamless, time-saving experience, further reinforcing Dubai's position as a global hub for innovation and smart city services.
The transformation of Customer Happiness Centres will incorporate global best practices and international service standards, underscoring the RTA's commitment to providing world-class services. This transformation is part of the RTA's ongoing commitment to delivering an excellent and proactive customer experience.
The RTA's efforts at the Umm Ramool Centre are a testament to its ongoing commitment to prioritising customer satisfaction and its strategic plan to deliver world-class services. The extended service hours and transformation of the Umm Ramool Centre are intended to offer customers a seamless, time-saving experience, facilitating people in managing their transport-related needs at their convenience. The services at the Umm Ramool Centre will remain efficient, automated, and accessible through digital channels at all hours.
- The RTA's transformation strategy involves significant investment in AI, big data, and digital platforms, aiming to revolutionize the transportation industry and finance sectors through improved service delivery and urban mobility.
- As part of its Artificial Intelligence Strategy 2030, the RTA plans to introduce AI-driven chatbots and smart parking solutions, not only to digitalize Customer Happiness Centres but also to support the transformation envisioned by Dubai's Vision 2030 towards becoming asmart city and a global hub for innovation.
- By extending the operating hours of the Umm Ramool Centre and enhancing it with smart, hybrid facilities, the RTA fosters an environment of continuous innovation, transformation, and customer satisfaction – core elements of Dubai's strategic plans to drive a digital economy and augment its position as a global leader in smart city services.
